Mandarin Oriental Ritz, Madrid
Mandarin Oriental Ritz, Madrid
550 Madison
550 Madison
The Lanesborough, London
The Lanesborough, London
25hours Paris Terminus Nord
25hours Paris Terminus Nord
Park Hyatt New York
Park Hyatt New York
The Tokyo EDITION, Toranomon
The Tokyo EDITION, Toranomon
Mandarin Oriental Ritz, Madrid
Mandarin Oriental Ritz, Madrid
550 Madison
550 Madison
The Lanesborough, London
The Lanesborough, London
25hours Paris Terminus Nord
25hours Paris Terminus Nord
Park Hyatt New York
Park Hyatt New York
The Tokyo EDITION, Toranomon
The Tokyo EDITION, Toranomon
Mandarin Oriental Ritz, Madrid
Mandarin Oriental Ritz, Madrid
550 Madison
550 Madison
The Lanesborough, London
The Lanesborough, London
25hours Paris Terminus Nord
25hours Paris Terminus Nord
Park Hyatt New York
Park Hyatt New York
The Tokyo EDITION, Toranomon
The Tokyo EDITION, Toranomon

This surprising hotel, across the street from the busiest train station in Europe, is designed around the locals who play important roles in the life of the Parisian neighborhoods around the Gare du Nord. VISTO's far-reaching concept brings the energy, color, and sounds of the area into the hotel.

25hours Paris Terminus Nord

25hours Paris Terminus Nord, Visto Images
 
25hours Paris Terminus Nord, Visto Images
25hours Paris Terminus Nord, Visto Images
 
 

VISTO’s goal was to transform the guest experience through art and objects that reflect the lives and stories of people who play crucial, unsung roles in the area around the station. Their lives and stories fill the hotel.

25hours Paris Terminus Nord, Visto Images

“This new Parisian hotel has an explosion of colors and mash-up of styles. Here is a hotel that explores new territory and shakes up the traditional codes of hospitality.” — L’Express

 
25hours Paris Terminus Nord, Visto Images
 
25hours Paris Terminus Nord, Visto Images

The vibrant art collection makes the hotel an inviting, intriguing space. The direct connection between the art and the hotel’s story offers guests an interactive and meaningful experience.

 
 
25hours Paris Terminus Nord, Visto Images
 
25hours Paris Terminus Nord, Visto Images
25hours Paris Terminus Nord, Visto Images
 
 

25hours Paris Terminus Nord, Visto Images
25hours Paris Terminus Nord, Visto Images
 

“Terminus Nord creates the metaphor of a global, living culture, with all its richness and nuance, thanks to the creative direction of Alex Toledano of VISTO, who selected some 100 works by artists from diverse cultures.” —Air France Madame

 
25hours Paris Terminus Nord, Visto Images
 

VISTO developed the concept for the Sape Bar—noted by Vogue as one of the most beautiful bars in Paris—around the Congolese movement of well-dressed men known as sapeurs. The owner of the famous shop and the center of the community features in the mural by Brazilian street artist Nunca, while the movement is celebrated in a colorful collection of art filling the walls of the bar. The bar’s cocktails were inspired by the movement’s bravery, color, and elegance.

25hours Paris Terminus Nord, Visto Images
25hours Paris Terminus Nord, Visto Images
 
25hours Paris Terminus Nord, Visto Images
 

The project’s centerpiece, Portraits of the Gare du Nord, written by Alex Toledano, VISTO’s President, tells 15 stories about the people who make the neighborhood. All the objects and art in the guestrooms also reflect the stories of the neighborhood locals and their communities.

 
 
 

“The result: no hotel resembles it.” —Le Figaro

 
25hours Paris Terminus Nord, Visto Images
 
25hours Paris Terminus Nord, Visto Images

 
 
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